Promote a fundraising concert timed to coincide with National Child Abuse Prevention Month for a nonprofit specializing in abuse prevention and parental crisis counseling.
Irish singing legend Mary Black and American jazz diva Ledisi both donated their time – two unique artists with very different audiences. The concert needed to be promoted as a unique special event – appealing to divergent audiences -- while still offering education on child abuse prevention.
Hart Communications developed a cohesive media kit that included artist bios, backgrounders on the nonprofit and on child abuse trends and statistics. We pitched local press on the concert and secured a radio sponsor to help assure visibility, including on-air ticket giveaways and on-air interview of Ledisi.
Well-placed media hits as well as strong promotion by the radio sponsor led to a successful turnout at the concert and increased visibility and funding for the organization and its cause.