Case Studies

Assignment:

Promote a fundraising concert timed to coincide with National Child Abuse Prevention Month for a nonprofit specializing in abuse prevention and parental crisis counseling.

 

Challenge:

Irish singing legend Mary Black and American jazz diva Ledisi both donated their time – two unique artists with very different audiences.  The concert needed to be promoted as a unique special event – appealing to divergent audiences -- while still offering education on child abuse prevention.

 

Tactics:

Hart Communications developed a cohesive media kit that included artist bios, backgrounders on the nonprofit and on child abuse trends and statistics. We pitched local press on the concert and secured a radio sponsor to help assure visibility, including on-air ticket giveaways and on-air interview of Ledisi.

 

Results:

Well-placed media hits as well as strong promotion by the radio sponsor led to a successful turnout at the concert and increased visibility and funding for the organization and its cause.