Case Studies

Assignment:

Help award-winning creative/branding agency Groove 11 promote itself through highlighting its work with high-profile brands ranging from Diageo Wines to Clinique as well as its own breakthrough marketing campaigns of its own.

 

Challenge:

Groove 11 is a very busy, cutting-edge firm that does groundbreaking work with clients but had little time or capacity to raise its own profile in a competitive space.

 

Tactics:  

Hart Communications conducted aggressive media relations to raise their profile, including pitching entrepreneur features, submitting best work for industry awards, developing byline articles by agency leaders and developing speaking opportunities and targeted memberships for grassroots outreach. Focus was put on its unique “Get into It” B2B lead generation campaign that included themed events ranging from skydiving to an online chocolate tasting.

 

Results:

News coverage including BRANDWEEK, Agence France Presse, the San Francisco Chronicle, The San Francisco Business Times and the North Bay Business Journal, as well as targeted speaking opportunities including the Wine Industry Technology Symposium and memberships in key networking organizations such as the Wine Institute and the Bay Area Interactive Group